Sunday, August 8, 2010

Secret to Success Product Innovation: Keep the Boss Out of It...

Nielsen http://en-us.nielsen.com/content/nielsen/en_us/news/news_releases/2010/june/secret_to_successful.html


Nielsen’s research of the innovation processes at 30 large CPG companies operating in the U.S. reveals that companies with less senior management involvement in the new product development process generate 80 percent more new product revenue than those with heavy senior management involvement.

BQF Innovation http://www.bqf.org.uk/innovation/2010/07/07/to-boost-innovation-just-keep-the-boss-away/